Sarah Michelle Gellar on jumping from screen to startup with Foodstirs

Its obvious that more stars are gathering to tech and equity capital nowadays. The current to make the leap into entrepreneurship is Sarah Michelle Gellar , best understood for her TELEVISION function as Buffy the Vampire Slayer , and most just recently as the voice of The Seventh Sister inquisitor in the animated series Star Wars Rebels.

The business she established with CEO Galit Laibow and COO Greg Fleishman, Foodstirs, is the next generations solution to Pillsbury, Betty Crocker or Duncan Hines. It mashes up membership commerce, natural foods and brand-new media to provide baking sets and blends in shops and online.

We overtook the Foodstirs creators, who were calling the bell at the Nasdaq Entrepreneurial Center in San Francisco today to reveal assistance for their fellow start-up creators. Sarah Michelle Gellar stated the shift from acting to entrepreneurship hasn’t been as simple as youd suspect. Its extremely challenging. I believe there is a novelty in Lets see Buffy bake! I believe individuals see amusing headings and resemble Oh fantastic, shes either a representative or this is going to ready laugh, an excellent story we can inform at beverages on Friday night, she stated. Perhaps it is simpler to obtain in the door, however you still need to have idea evidence to back it up. Enjoy the video for more on exactly what influenced her to obtain in the start-up video game.


Foodstirs items are produced households and house chefs who do not wish to consume chemical dyes and flavorings when they make something sweet and indulgent in the house. The business utilizes all USDA-rated natural, fair-trade and non-gmo components whenever possible. The start-up just introduced in September 2015, its items are currently enhancing the racks at Whole Foods Market in the Northeast and Gelsons shops in California according to Laibow. Were actually happy to be the very first baking mix out there to do this, she stated.

The business likewise offers a reasonable quantity of its items to customers online, who can select regular monthly deliveries of baking sets with kid-friendly dishes and tools, like unique cookie cutters. Were conference customers any place they wish to purchase baking blends most, stated Fleishman. Online they get packages that are a bit more craft, and offline they get requirements like cake, brownie or cookie blends, Fleishman stated.

 screen-shot-2017-01-11-at-2-15-44-pm The business likewise releases dishes on social media, and runs cooking programs on Facebook Live with genuine individuals, not simply expert chefs, front and. Laibow stated, Were everything about structure household and neighborhood so direct to customer aids with that. Getting and producing dishes feedback online develops much deeper brand name commitment.